While patients and payers are gaining influence over healthcare decisions, physicians and other prescribers remain central to driving high-quality, cost-effective care. Understanding the decisions they make — and how these decisions impact patient outcomes — is vital.
IMS provides the most comprehensive, timely and reliable provider insights — at a national and local level. These insights can be integrated with other quality of care and performance measures to support health plans’ accountable care and pay-for-performance programs. At a prescribing level, these insights also help pharmaceutical companies understand the source of business for their products and key drivers for therapy decisions.
We offer a complete view of healthcare providers through accurate reference data that link providers and their locations to their affiliations with group practices, hospitals, clinics and other healthcare organizations. Serving as a foundation for commercial effectiveness, this reference data provide deep insights into physician-to-physician and organization-to-organization relationships.