Consumer Health
Consumer healthcare companies need the most complete, up-to-date knowledge of the market and the competition to optimize commercial effectiveness. Our comprehensive insights and dedicated analytic and consulting resources enable you to understand what’s happening and why—shaping a course for success.
Our global-to-local consumer healthcare expertise and comprehensive information assets give you the flexibility to make cross-country comparisons and manage performance at every level of the organization. For headquarters, local country data can be fully integrated into a strategic view of regional and international scope. For country affiliates, national and sub-national services support tactical sales and marketing decision-making.
Market measurement
To track sales of consumer healthcare products, we collect data from the best available sources within each country. Our information and expertise span all Over-the-Counter (OTC) medicines, as well as products available in retail pharmacies in personal care, patient care and nutritional categories. By gaining the most comprehensive and consistent market view—at a global, regional, national or territory level—you can monitor performance effectively within the context of your competitors.
Analytical services
Using best practice-based analytics, we transform data into meaningful business knowledge, addressing your most critical business questions and taking the guesswork out of decision-making. Our analytical support is broad and our approach flexible. We can help with any information-based project or work stream, from converting data into a simple PowerPoint chart to creating a fully integrated business intelligence system.
Consulting
Leveraging our unique information and analytical capabilities, our dedicated consumer health experts around the globe create tailored solutions to address your critical challenges:
- Capitalizing on market opportunities
- Countering competitive threats
- Managing the lifecycle of a product or portfolio
- Maximizing product performance and increasing market share
- Optimizing every aspect of the sales force strategy
- Evaluating and allocating promotional resources rationally
- Creating and implementing pricing strategies that improve market access and reflect product value
Our consultants bring to each business challenge a powerful combination of global experience coupled with an understanding of local market dynamics and product categories. They approach business questions with a base of evidence and then infuse it with their own knowledge of the consumer healthcare business to recommend solutions.
Learn more about our measurement and analytical services.
Featured Capabilities
IMS has a range of services that track allergies, flu, and other respiratory conditions, including Flu Activity Notification (FAN), Allergy Alert Notification (AAN) and Pollen.com®, an online resource for allergy sufferers.
