Pharmaceutical wholesalers contribute an essential link between the pharmaceutical industry and pharmacies. We support their need for real-time, consistent insights across the pharmaceutical value chain.
In addition to the daily demands of supplying products to countless locations globally, wholesalers must proactively prepare for the impacts of emerging healthcare trends — the aging population, emerging markets, the growth of specialty therapeutics, greater regulatory involvement, patent expirations and parallel trade — all while ensuring safe storage and handling. In a business operating on a narrow margin, every decision affects the bottom line.
Today, distributors do much more than simply optimize their inventory levels. Activities in the areas of supply chain integrity, assurance of stock availability, planning for and catering to individual store needs and ensuring contract compliance are reviewed and adjusted real-time. In addition, distributors are extending their retail services to help their pharmacies remain relevant and patient-focused.
These new demands require knowledge that is real-time and consistent across the geographic field of operations. We provide a range of services that support the needs of our pharmaceutical distributors —national, regional and specialty — in areas such as:
- Performance measurement and management
- Program design, monitoring and measurement/ROI
- Advanced customer segmentation and targeting
- Utilization metrics
- Category management
- Generic utilization tracking
- Customer contract compliance
- Commercial effectiveness services such as sales force alignment and incentive compensation
For more information on how IMS can help your organization navigate an evolving marketplace, contact Janet Freeman at email@example.com.
For information on how to become an IMS data partner, please contact IMS at 1-800-523-5333.