Ask IMS

How big is a market in terms of sales dollars/prescribing activity? What are the primary treatments for a diagnosis? What promotional activity is occurring in this market?

Pre-commercial, pharmaceutical and biotechnology companies often have to answer these questions. While many organizations may find information on the Internet, this information is often unreliable, out of date and of questionable origins.

Leveraging the most accurate national and international sales, prescription, patient and competitor information available in the marketplace, Ask IMS can help you answer these questions and more:

• How big is the market in terms of sales dollars?
• What does the competitive pipeline look like?
• How many prescribers make up the market?
• What are the top-prescribing specialties?
• What are the primary treatments for this diagnosis?
• How much do high prescribers for one class or product overlap with one another?
• How big is a regional market for a specific group of same class molecules?

If you have limited budget and resources, you also don’t have the time to gather, analyze and interpret the vital information you need to get you to your next milestone — whether it’s educating potential investors about your target market or informing decisions regarding market direction to optimise your brand’s success.